Demand and promote instead of seduce.
What managers can learn from brain research!

Neuroscientific studies of the Universities and Stanford and Münster have proven that both motivation and loyalty are regulated by the limbic reward system in the human brain. Limbic reward motivates and makes people loyal!

The application of this neurophysical knowledge provides the key to human motivation. Employees are willing to do everything for the Challenge Manager®, while at other companies, the cost of salary and incentives increases immeasurably and yet the motivation is not high enough.

Challenge Manager® creates attraction. They do not crowd their heads – they are more positively valued by people’s limbic reward system. Challenge Managers® attract people and trigger spontaneous actions.

Learn from Robert Egger
more about boosting motivation, so good managers can become better challenge managers:
They motivate and promote loyalty!

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